Hi, I’m Elaine!

Ownership& Leadership

Resilience & Agility

Analytical Thinking

A lead product designer with 7 years of experience across big e-commerce, hospitality, security, and health & wellness.

Below is a high-level brief of selected shipped work.

HOSPITALITY PLATFORM

Cut $2.8M in operational costs by building up a risk review platform

HOSPITALITY • CUSTOMER-FACING SITES

Led the end-to-end guest journey for migrating bookings across 40+ cities

HEALTH & wELLNESS • MOBILE APP

Driving a 2x conversion rate with new
e-commerce site and mobile app

HOSPITALITY • SELF-SERVCE VERIFICATION

Boosted digital key delivery to 90% by redesigning the guest journey

E-COMMERCE • CHECKOUT

3.6% drop in user abandonment following store relocation and checkout redesign

e-COMMERCE • CMS

Increase 46% of the productivity by creating a content manager system

My superpowers

  • Ownership

    & Leadership

    I deliver the impactful results

    Starting from fall 2024, I led the design team at Sonder delivered over 24 projects within 6 months including guest facing and internal PMS integration to ensure the smooth user journey for both end-user and our business migration. Read the successfully announcement

    Resilience

    & Agility

    I take initiative

    I thrive in fast-changing environments by staying calm under pressure and adapting quickly.
    In the past 7 years, from startup to big e-commerce, I built three 0-1 products and they all successfully launched.

    Analytical

    Thinking

    I am a business thinking partner

    I shape processes to improve efficiency and help the tech team make informed decisions.My design milestones strategy provide deisgn clarify, and enhence design team’s stakeholder management ability

About

I'm Elaine, a Product Designer with 7 years of experience based in Toronto. I began my career as an entrepreneur, then grew my expertise across startups, big e-commerce (Loblaw limited), and hospitality tech (Sonder).

Currently, as a product design lead at Sonder by Marriott Bonvoy, working as an IC at the access and internal hotel platforms domain. Additionally, I serve as a design manager, manager designer and team budget.

Outside of work, I enjoy traveling, outdoor adventures, going to the gym, and dancing. I’m a lifelong learner, mentally and physically.

Reviews

  • Lizzie Wills

    Senior Product Design Manager @Sonder

    What I admire is Elaine's rigor and can-do attitude. I recall during her interview, I told the recruiter, 'I don't think I've ever met someone who seems so excited to work at Sonder!' And Elaine has continued to carry that energy into her work. She takes on any project or challenge with the same high energy and rigor.
    I also appreciate that Elaine knows the details of her domain inside and out, which is hugely helpful to prestay. I KNOW it has made the experience better for our guests, which she should feel proud of.
    Clearly, I am not the only one who has noticed, as all the other gals admired the same qualities in Elaine.

  • Niko Kavallar

    Staff Product Designer @Sonder

    Elaine moves fast from concept to wireframe, which helps me and team test ideas without losing momentum. That pace is a big strength.
    Elaine is easy to work with open, responsive, and will to adapt as thing changes that makes a real difference in how smoothly projects move forward.
    Elaine consistently shows up prepared, engage in discussions, and take on challnge without hesitation. That reliability is valuable.

  • Yongtao Zhao

    Product Manager @ T&T Supermarket

    Working with Elaine was a real pleasure. During our time at T&T Supermarket, we partnered closely on multiple e-commerce initiatives, and I was consistently impressed by her strategic mindset and end-to-end thinking. She’s sharp, collaborative, and always looking ahead. She could always take on problems, break them down clearly, and push forward with solutions that meet users' needs within the business constraints. Any team focused on building great products would benefit from having her on board.

  • Mario Garcia

    Trust and Safety Team Lead @Sonder

    Amazing!!! Seriously, thank you so much, Elaine, for all the hard work you’ve put into the T&S dashboard. We really appreciate how much you value our feedback and focus on understanding what we truly need. The solutions you’ve created genuinely make a difference, and this dashboard is going to be a game-changer for our department!